Privacy policy

Privacy Policy

Last Updated: 06/17/2024

Casio London (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you access or use our website and services (the “Service”) in the United Kingdom. By using our Service, you acknowledge that you have read, understood, and agree to this Privacy Policy and our Terms of Service.

Definitions

  • Cookie: A small data file stored on your device to help websites remember preferences, support analytics, and enable logins.

  • Personal Data: Information that can be used to identify you directly or indirectly.

  • Service: The offerings provided by Casio London, as outlined in our Terms of Service.

  • You: Any individual accessing or using our Service.

What Information We Collect

We may collect the following personal data when you interact with our website or services:

  • Full name and/or username

  • Email address

  • Phone number

  • Billing and shipping addresses

  • Payment information (securely processed via third-party providers)

How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Respond to customer service inquiries

  • Send transactional emails such as order confirmations and shipping updates

  • Improve our website and service functionality

  • Fulfill legal obligations

We do not use your personal data for marketing unless you have explicitly given consent.

Legal Basis for Processing (UK GDPR Compliance)

We process your personal data under the following legal bases:

  • Contractual Necessity: To fulfill orders and provide requested services

  • Legitimate Interests: To improve our services and detect fraudulent activity

  • Legal Obligation: To comply with applicable UK laws

  • Consent: Where you have actively opted in to marketing communications

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance user experience. These tools help:

  • Remember your preferences and login details

  • Analyze site traffic and usage patterns

You may manage or disable cookies via your browser settings. Please note that disabling cookies may limit certain features of our website.

Your Rights Under UK GDPR

As a UK resident, you have the right to:

  • Access your personal data

  • Correct inaccuracies in your data

  • Request deletion of your data (“Right to be Forgotten”)

  • Restrict how we process your data

  • Object to data processing based on legitimate interests

  • Request portability of your data

  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us at casiolndn@gmail.com

Sharing Your Information

We may share your personal data with:

  • Service providers (e.g., payment processors, hosting services)

  • Legal authorities where required by law

  • Business partners or successors in the event of a sale, merger, or reorganization

All third parties are required to comply with UK GDPR standards.

Data Retention

We retain your information only for as long as necessary to:

  • Fulfill orders and provide customer support

  • Meet legal and tax obligations (e.g., six years for financial data)

  • Resolve disputes and enforce policies

When no longer required, data will be securely deleted or anonymized.

Data Security

We implement security best practices such as SSL encryption and secure payment gateways to protect your data. While we take reasonable precautions, no online system is completely secure. You share information at your own risk.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or in UK law. Material updates will be posted on our website. Continued use of our Service signifies your acceptance of the updated policy.